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Market Analysis for an Art Design Company

Investigator  Ella Lim, Harvard Business School
Affiliation  HBS

An "art design receptivity" scoring system was created using a formula that took into account household income, education level, family size, density of architects, and presence of competitor outlets per zip code.

Choropleth maps showing the resulting scores were made of the 25 largest business districts in the United States; the Washington, D.C. map is pictured below.